If you have an online business or a Web site that represents your business, organization, or church, it’s important to make sure your online reputation is as solid as your inner workings. You can run the best business out there, but a few bad Yelp! reviews, especially if they’re the first reviews to come up, will change people’s minds. Luckily, there are businesses out there like ivy group that will help you preserve your good name on the Web.
online reputation management companies, such as the Ivy group, will take care of the Web sites that drive customers to or away from your business. Google and other search engines will bring up reviews of your site or your business, and you want the big ones like Twitter, Yelp!, and Facebook to show nothing but good reviews. At least the first page should be full of reviews that fall just short of glowing (users that gush too hard over a product or company are too obvious). They should be believable, sincere, and truthful. Your reviewers shouldn’t promise other prospective clients the world when all you can offer is a hemisphere.
When you hire an online reputation management, take a second to do some Google homework of your own. If the first hits that involve your prospective management company are mostly positive but not falsely glowing, you may have something. You want the tone of the reviews and online reputation to closely echo what you envision for your company. If the sites your management company represents are so saccharine-sweet as to be unbelievable or practically invisible on the Web, keep looking. You can do better than that.
Your reputation means everything, whether you’re a public figure, a business owner, or the head of an organization or church. When people look you up on the Web, it’s important that they come away with the impression you want to convey to them. Using a reputation management company to help handle your exposure on the Web can really help with your future prospects as well as repeat visitors, so it’s important to make sure you hire the right one.